Speaking Engagements

Paco's books are translated into 25+ languages and used in MBA programs, design schools, and retailing training programs worldwide. From the seminal Why We Buy to the latest insights in How We Eat, explore the complete collection of works that define modern retail psychology.

Areas of Expertise

Retail Psychology

Consumer Behavior

Global Market Research

Store Design & Layout

Food & Beverage Industry

Shopping Anthropology

Featured Retail Insight

Watch Paco Underhill share practical insights about supermarket shopping strategies and retail psychology in action.

Paco Underhill on Air Travel - The New Yorker Conference

Paco talks with Malcolm Gladwell about how to remake air travel for the twenty-first century.

Why We Buy: The Science of Shopping - CSPAN

Paco talks about his book, Why We Buy: The Science of Shopping, which examines how retailers operate in ways that actually discourage people from buying.

Dinner Disrupted: How We Eat - The Westport Library

Watch Paco takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume.

How We Eat - Strand Book Store

Paco discusses his book, How We Eat: The Brave New World of Food and Drink.

Global Speaking Experience

Paco has delivered speeches and presentations all around the U.S and in 50 countries at conferences, universities, and Fortune 500 corporations for over a decade. Many of his speeches and presentations are based off his business experience and his books, including his presentation, "The Science of Shopping". A partial list of previous locations includes:

North America

Extensive speaking experience across the United States and Canada at major industry conferences, Fortune 500 corporations, and prestigious venues. Select highlights include:

Kimberly-Clark – Hard Lessons,
Neenah, WI

The Advisory Board Company,
Washington D.C.

James Beard Foundation Conference,
New York, NY

Vision Expo East,
New York, NY

ICSC,
Whistler, BC, Canada

ROI at the Harvard Club,
New York, NY

Europe & UK

Comprehensive speaking experience across European markets, from major retail conferences to shopping center industry events across multiple countries. Notable engagements include:

Amsterdam Marketing Forum/TCC Global,
Amsterdam, Netherlands

Austrian Council of Shopping Centers,
Baden, Austria

ICSC,
European Conference

Mall Rousse,
Sofia, Bulgaria

Retail Excellence,
Dublin, Ireland

The Future of Shopping,
London, UK

Latin America

Significant speaking engagements across Latin American markets, addressing diverse retail environments from supermarket associations to major corporate events. Key presentations include:

C&A Brazil

ICSC RECON,
Latin America Convention

HSM, Mexico City

Asia, Middle East & Africa

Strategic speaking engagements across emerging and established markets, from luxury retail venues in India to major supermarket chains in South Africa. Representative examples include:

Brand Conclave at The Oberoi Grand,
Kolkata, India

Bank Leumi, Israel

Builders Warehouse,
Sun City, South Africa

Hakuhodo Advertising,
Japan

Pick n Pay,
South African Supermarket Chain

Retail Excellence,
Dublin, Ireland

Trusted By & Featured In

Paco has been featured across major media outlets and industry publications as the go-to expert on retail psychology and consumer behavior.

Academic Leadership & Global Conference Speaking

Paco's expertise extends across education and industry, shaping retail leaders through keynotes at world-renowned institutions and leading international conferences across multiple continents.

North American Universities

Harvard Graduate School of Urban Studies, Cambridge, MA

Yale University,
New Haven, CT

Columbia University,
New York, NY

University of Chicago,
Chicago, IL

New York University, 
New York, NY

Georgetown University Law School,
Washington DC

University of Washington,
Seattle, WA

Georgetown University Law School,
Washington DC

Georgetown University Law School,
Washington DC

International Universities

Tokyo University,
Bunkyo, Tokyo, Japan

LVMH School of Business,
Paris, France

IMD Lausanne,
Lausanne, Switzerland

University of Maastricht,
Maastricht, Netherlands

IESE Business School,
New York, Barcelona, and Madrid

University of the Arts London,
London, UK

University of Milan,
Milan, Italy​

University of Pernambuco,
Recife, Brazil​

Major Industry Conferences & Tradeshows

Retail & Consumer

International & Specialized

Technology & Business

Event Types

Explore various speaking formats designed to meet your event's specific needs and audience requirements

Keynote Presentations

High-impact opening or closing presentations that energize and inspire audiences with actionable retail insights.

Corporate Workshops

Interactive sessions designed to solve specific retail challenges and develop strategic solutions.

Panel Discussions

Expert participation in industry panels, bringing authoritative perspectives on retail trends.

Board Advisory

Strategic advisory sessions for C-suite executives and board members on retail transformation.

Book Paco for Your Next Event

Transform your audience's understanding of retail and consumer behavior with insights from one of the world's leading retail experts.