Speaking Engagements
Paco's books are translated into 25+ languages and used in MBA programs, design schools, and retailing training programs worldwide. From the seminal Why We Buy to the latest insights in How We Eat, explore the complete collection of works that define modern retail psychology.
Areas of Expertise
Retail Psychology
Consumer Behavior
Global Market Research
Store Design & Layout
Food & Beverage Industry
Shopping Anthropology
Featured Retail Insight
Watch Paco Underhill share practical insights about supermarket shopping strategies and retail psychology in action.
Paco Underhill on Air Travel - The New Yorker Conference
Paco talks with Malcolm Gladwell about how to remake air travel for the twenty-first century.
Why We Buy: The Science of Shopping - CSPAN
Paco talks about his book, Why We Buy: The Science of Shopping, which examines how retailers operate in ways that actually discourage people from buying.
Dinner Disrupted: How We Eat - The Westport Library
Watch Paco takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume.
How We Eat - Strand Book Store
Paco discusses his book, How We Eat: The Brave New World of Food and Drink.
Global Speaking Experience
Paco has delivered speeches and presentations all around the U.S and in 50 countries at conferences, universities, and Fortune 500 corporations for over a decade. Many of his speeches and presentations are based off his business experience and his books, including his presentation, "The Science of Shopping". A partial list of previous locations includes:
North America
Extensive speaking experience across the United States and Canada at major industry conferences, Fortune 500 corporations, and prestigious venues. Select highlights include:
Kimberly-Clark – Hard Lessons,
Neenah, WI
The Advisory Board Company,
Washington D.C.
James Beard Foundation Conference,
New York, NY
Vision Expo East,
New York, NY
ICSC,
Whistler, BC, Canada
ROI at the Harvard Club,
New York, NY
Europe & UK
Comprehensive speaking experience across European markets, from major retail conferences to shopping center industry events across multiple countries. Notable engagements include:
Amsterdam Marketing Forum/TCC Global,
Amsterdam, Netherlands
Austrian Council of Shopping Centers,
Baden, Austria
ICSC,
European Conference
Mall Rousse,
Sofia, Bulgaria
Retail Excellence,
Dublin, Ireland
The Future of Shopping,
London, UK
Latin America
Significant speaking engagements across Latin American markets, addressing diverse retail environments from supermarket associations to major corporate events. Key presentations include:
C&A Brazil
ICSC RECON,
Latin America Convention
HSM, Mexico City
Asia, Middle East & Africa
Strategic speaking engagements across emerging and established markets, from luxury retail venues in India to major supermarket chains in South Africa. Representative examples include:
Brand Conclave at The Oberoi Grand,
Kolkata, India
Bank Leumi, Israel
Builders Warehouse,
Sun City, South Africa
Hakuhodo Advertising,
Japan
Pick n Pay,
South African Supermarket Chain
Retail Excellence,
Dublin, Ireland
Trusted By & Featured In
Paco has been featured across major media outlets and industry publications as the go-to expert on retail psychology and consumer behavior.
Academic Leadership & Global Conference Speaking
Paco's expertise extends across education and industry, shaping retail leaders through keynotes at world-renowned institutions and leading international conferences across multiple continents.
North American Universities
Harvard Graduate School of Urban Studies, Cambridge, MA
Yale University,
New Haven, CT
Columbia University,
New York, NY
University of Chicago,
Chicago, IL
New York University,
New York, NY
Georgetown University Law School,
Washington DC
University of Washington,
Seattle, WA
Georgetown University Law School,
Washington DC
Georgetown University Law School,
Washington DC
International Universities
Tokyo University,
Bunkyo, Tokyo, Japan
LVMH School of Business,
Paris, France
IMD Lausanne,
Lausanne, Switzerland
University of Maastricht,
Maastricht, Netherlands
IESE Business School,
New York, Barcelona, and Madrid
University of the Arts London,
London, UK
University of Milan,
Milan, Italy
University of Pernambuco,
Recife, Brazil
Major Industry Conferences & Tradeshows
Retail & Consumer
- NRF Big Show
- NRF 100th Annual Convention & EXPO: Keynote address
- NRF 101st Annual Convention & EXPO
- NASF: Super Retailer Keynote
- National Retail Federation
- Retail Council of Canada
- Independent Natural Foods Retailers Association
- Independent Garden Centers
- AGCO Retail Experience
International & Specialized
- Chile Supermarket Association
- Turkish Shopping Centers Presentation
- Westfield World Retail Study Tour 2010
- ICSC with Cushman & Wakefield
- Consumer Electronics Association
- WWD Beauty CEO Summit 2010
- National Stationery Show
- National Shooting Sport Foundation
Technology & Business
- IBM Smarter Industries Symposium
- Symantec Worldwide Sales & Marketing Conference 2010
- Rich Relevance Road Show
- Advertising Research Foundation
- Maritz Communications Conference
- Entrepreneurs' Organization Calgary
- Commercial Association of REALTORS® Wisconsin
- Plumb Club
Event Types
Explore various speaking formats designed to meet your event's specific needs and audience requirements
Keynote Presentations
High-impact opening or closing presentations that energize and inspire audiences with actionable retail insights.
- Duration: 45-90 minutes
- Audience: 100-5,000+
Corporate Workshops
Interactive sessions designed to solve specific retail challenges and develop strategic solutions.
- Duration: 45-90 minutes
- Audience: 100-5,000+
Panel Discussions
Expert participation in industry panels, bringing authoritative perspectives on retail trends.
- Duration: 30-60 minutes
- Format: Moderated discussion
Board Advisory
Strategic advisory sessions for C-suite executives and board members on retail transformation.
- Duration: 2-4 hours
- Audience: Senior executives