Media Appearances Podcasts “A SEAT at THE TABLE: Conversations with Today’s Top Industry Leaders” “Paco Underhill on Reinventing the Retail Experience [Episode 412]” “How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32” Paco Underhill on How We Eat Paco Underhill Answers Marketing Students Questions at the University of Arkansas “Paco Underhill – Immersive Consumer Behavior” The Charles Mizrahi Show: The Science of Shopping Paco Underhill – author of ‘why she buys’ talks all things 2021 omnichannel retail Articles “A Veteran Researcher Looks at the Subject of Shoes” “The surprising reason supermarkets sell flowers” “Attention shoppers: Your grocery store needs a makeover” [at 1:00, 4:25, 4:47, 7:55, and 8:12] “How Costco uses $5 rotisserie chickens and free samples to turn customers into fanatics” “What Are Screens Doing to Us?” “Life in a Post-Pandemic World: Reading the Tea Leaves” “Farmers Markets During the Time of Coronavirus” “The Future of Shopping” “Drugs, Wellbeing and Finance”