Paco Underhill

About Paco
Books
Speaking
Store Clinics
Media
Insights

About Paco
Books
Speaking
Store Clinics
Media
Insights

About Paco
Books
Speaking
Store Clinics
Media
Insights

About Paco
Books
Speaking
Store Clinics
Media
Insights

Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill

Paco Underhill

Strategic Advisor of Envirosell Global LLC, Owner of Peckshee LLC, NY Times Best-Selling Author, International Speaker and Retail Psychology Expert with experience in 50+ countries.

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About Paco
Books
Speaking
Store Clinics
Media
Insights

About Paco
Books
Speaking
Store Clinics
Media
Insights

Areas of Expertise

Retail Psychology
Consumer Behavior
Global Market Research
Store Design & Layout
Food & Beverage Industry
Shopping Anthropology

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