Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977.

The Next Big Idea Club has chosen How We Eat as one of their Winter 2022 nominees! These nominees are selected to identify the “most exciting, must-read nonfiction titles of the season.”

“Paco Underhill has passion, perception, a hunger for understanding human behavior, and eyes in the back of his head. How We Eat is a delectable feast. Devour it!”

Michael Gross, New York Times bestselling author of 740 Park, Model, and House of Outrageous Fortune

“Tick Tock. Tick Tock. It’s food o’clock! Wake up retailers, foodies and eaters of all persuasions. Time to vigilantly follow Paco Underhill’s legendary recipes. Time to fire up a powerful ritual from the ashes of the boring habitual.”

Kate Newlin, Newlin Consulting

“For years Paco Underhill has helped the world’s best companies see around corners and anticipate what’s next. Now with How We Eat, he lets readers see what will soon be coming to their kitchen table. Bon Appetite!”

Adam Adamson, co-founder of Metaforce


Paco is a New York Times Bestselling author and the author of many global bestselling books including Why We Buy: The Science of Shopping.


From buying behavior to consumerism in the modern world, Paco’s entertaining presentations have been lauded worldwide. Paco’s presentations are packed with insider observations from over three decades of behavioral research. Each of Paco’s speeches are created uniquely and specifically for each presentation. Paco believes in “Edutainment”.

“If I can make you both shake and nod your head at the same time, I’ve succeeded.”

-Paco Underhill

Store Clinics

Paco Underhill’s Global Store Clinics offer executives an unparalleled look into their businesses that is both practical and fun. The program helps uncover what’s working, what’s not, and why it matters. Customized to meet the needs of participants, each Store Clinic is an intimate and informative way to aid the business.