Paco Underhill

Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977.

Paco has delivered keynote speeches at conferences, universities and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, Paco’s presentations have been lauded worldwide.

Hey there! California Apparel News spoke to Paco about what the post-pandemic retail landscape will look like and what it means for independent stores. Give it a read here:

Thanks! Stay safe!