WHY WE BUY: The Science of Shopping Updated and Revised for the Internet, the Global Consumer, and Beyond is a completely revised edition of this classic best seller redirected for the way we shop today. Filled with observations and important lessons from the cutting edge of retail, this revised edition includes three brand new chapters that focus on global markets, online retail, and the latest innovations that help successful stores capitalize on shoppers' unspoken inclinations and desires. All the original chapters have been updated to reflect the current state of our changing consumer culture.
In this new material, Underhill again opens to the contemporary consumer's eyes and relates how shopping is a good measure of the social and global change with information including:
The latest trends in online retailwhat retailers are doing right and what they're doing wrongand how nearly every Internet retailer from iTunes, online dating sites, and Amazon can drastically improve how it serves its customers. Underhill tracks how far online retailing has come since he originally wrote about the subject. This includes how the success of the internet will affect shopping malls and how the failure of traditional engines for selling and delivering products has created the opportunity for e-commerce. In addition, he underscores why we are attracted to online shopping as well as social networking.
Packed with surprising details, anecdotes, and insider observations on shopping and corporate behavior, the new WHY WE BUY is a remarkably fresh and essential guide, offering creative and insightful tips on how to adapt to the changing customer, while remaining a funny and sometimes disconcerting look at our favorite pastime.