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Paco writes for the Robin Report and design:retail.

Speaking Engagements

"I had the honor to have him speak to my Business Of Fashion graduate students at Rutgers Business School. His session has transformed how students look at retail shop and think differently on how to create a better environment for people to buy." - Ginger King, Rutgers University

Paco's presentations are packed with surprising details, important lessons, and insider observations from over three decades of behavioral research. Underhill has delivered keynote speeches at conferences, universities and Fortune 500 corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, Underhill's entertaining presentations have been lauded worldwide.

In addition to discussing popular retail topics listed below, presentations can be custom-designed for each organization. They are as varied as his audience members. His relevant and informative messages have given trade associations, conference boards, and corporate retreats insightful information about the global state of retail from the world's foremost shopping anthropologist.

For more information on designing a topic to meet your needs, please contact

Download press kit.

Paco frequently speaks on the above topics, but welcomes you to suggest one which will better fit your needs.

Recent events

Rutger University Executive Education - 2/18

NRF Big Show Store Tours - 1/18

Brand Conclave at The Oberoi Grand, Kolkata, India - 11/17

QSP Summit, Porto, Portugal

ROI at the Harvard Club, New York, NY

James Bead Foundation Conference, New York, NY

Presentation at Envirosell Science of Shopping Course at FIT, New York, NY

The Advisory Board COmpany, Washington D.C.

Austrian Council of Shopping Centers, Baden, Austria

Vision Expo East, New York, NY

Smart Jewelry Show, Chicago, IL

IESE Business School NYC Clinics & Presentation, New York, NY

Altag Retail Expo Conference, Caracas, Venezuela

IESE, New York, NY

Promotion Marketing Society, Chicago, IL

Amsterdam Marketing Forum/TCC Global, Amsterdam, Netherlands

Builders Warehouse, Sun City, South Africa

ICSC European Conference

ICSC (International Council of Shopping Centers), Whistler, BC, Canada

The Business Council, Chicago, Il

The Yale Club, New York, NY

The Future of Shopping, San Francisco, CA

Chicago Footwear, Chicago, IL

The Future of Shopping, New York, NY

The Future of Shopping, London, UK

Kimberly-Clark - Hard Lessons, Neenah, WI

The Royal Institute, UK

Store Clinic - Sainsbury's, UK

Store Clinic - John Lewis, UK

Store Clinic - McDonald's, UK

C&A Brazil

Deloitte University, Texas

SEBO, Israel

Bank Leumi, Israel

Florida State University, Tallahassee, FL

NRF 101st Annual Convention & EXPO

Turkish Shopping Centers Presentation

Fashion Institute of Technology, NY, NY

Consumer Electronics Association

DDI Forum, Boston, MA

IIR: Private Brand Movement, Orlando, FL

Chilean Supermarket Association, Santiago, Chile

Retail Excellence, Dublin, Ireland

HSM, Mexico City

Independent Garden Center

NASFT: Super Retailer Summit, Keynote Address

World of Marketing: Buenos Aires, Argentina


ICSC RECon Latin America Convention

Maritz Communications Conference

Exclusive Presentation for Gensler

NRF 100th Annual Convention & EXPO: Keynote address

AGCO Retail Experience

IBM Smarter Industries Symposium
Featured Panelist and Guest Speaker

Envirosell Japan
Annual Company Meeting

Atlanta Press Club

Indonesia Tour

ICSC with Cushman & Wakefield

Westfield World Retail Study Tour 2010

National Stationery Show

Symantec Worldwide Sales & Marketing Conference 2010

WWD Beauty CEO Summit 2010

Rich Relevance Road Show

Mall Rousse: Sofia, Bulgaria

Ferrero Corporate Headquarters: Milan, Italy

Names Not Numbers: Portmeirion, North Wales