Paco is quoted in The Atlantic on the evolutionary changes necessary to match the needs of restaurants’ newest guests. From selling an experience to upping their game on healthier offerings, these themed restaurants and chains are investing in much more than just an outlet at every table. Read article here.
Paco has joined Harvard’s Graduate School of Design’s Executive Education Program to share his perspective on the changing landscape of retail. The program takes place from June 22nd – June 24th, 2016. Paco will be joining esteemed faculty such as Steganos Polyzoides (of firm Moule & Polyzoides), Yaromir Steiner (the developer of Easton Town Center), and Terry Shook. Find out more and register for the course here.
The last class was so successful we’re offering it again! Our 7-day Professional Development Certification course at FIT in New York City is currently open for registration. Now you can earn an FIT certificate in Paco’s “The Science of Shopping”, and in just a week. Immerse yourself in the expertise of our very own consumer behavior specialists and senior leadership team as they join Paco in sharing with you the insights that started this whole field 30 years ago. Read more about the course and register here.
It has begun! Our 8-day professional development certification course at FIT in New York City kicked off today. Registrants from around the world are learning the ins and outs of Paco Underhill’s “The Science of Shopping” and identifying what’s new in retail shopper behavior today. Participants will be spending time with Envirosell’s most senior experts on varying topics from the customer’s journey and omni-channel issues to how to design a qualitative / quantitative study based on business needs.
Paco joins Dawn Brolin of Powerful Accounting as they go down to Texas to help a struggling retail buotique see dollar signs. Watch the whole segment here.