Archive for the ‘News’ Category

How Victoria’s Secret Missed the Target In A Changing Market

Monday, June 11th, 2018

In this month’s column for the Robin Report, Paco discusses the way in which lingerie shopping trends are shifting and how these changes are informed. Read the entire thing here.

How Brick-And-Mortar Stores Can Lean Into A Changing Landscape

Monday, April 30th, 2018

Writing for design:retail, Paco presents 3 different examples of ‘old fashioned’ customers and staff to illustrate how online business can integrate better with their brick-and-mortar locations. You can read the whole thing here.

Read A Q&A With Paco in Exhibition

Wednesday, April 18th, 2018

Paco sits down with Ellen Snyder-Grenier of Exhibition Magazine to discuss how his work on consumer behavior can help museums curate exhibits. Read the whole thing here.

Considering the Future of Privacy

Thursday, April 12th, 2018

A timely piece, Paco mulls over the way our personal data is collected and used in his new column for Robin Report. Read the whole thing here.

Seizing the Opportunity of The Public Restroom

Wednesday, April 4th, 2018

In his opinion column for design:retail, Paco discusses whether “providing public facilities [is] an amenity or a cost” and outlines how retailers can use their restroom to improve the customer experience. You can read the whole thing here.

The Shift Towards Trials

Thursday, March 1st, 2018

Writing for The Robin Report, Paco discusses his experience with the Casper matress pop-up in New York City and how it signals a shift in retail as a whole. You can read the entire column here.

Learn How To Plan Your Store Layout

Wednesday, January 24th, 2018

Fit Small Business recently published a how-to article on planning your retail store layout and they credit Paco’s research with some of their most potent insights, like avoid crowding the entrance with signage. You can read the entire article here, and be sure to pick up a copy of Why We Buy for yourself.

Read an In-depth Conversation Between Paco and StyleSage’s Elizabeth Shobert

Monday, December 18th, 2017

Paco takes a trip to Everlane with StyleSage’s Elizabeth Shobert where they discuss what a brick and mortar location needs to accomplish to thrive in fashion retail. Read the entire conversation here.

Paco Breaks Down How Modern Retailers Should Market To Median Income Consumers

Tuesday, December 5th, 2017

Writing for the design:retail, Paco discusses where a family of four making median income (59k/year) fits within the larger retail landscape. You can read the entire article here.

Read The Telegraph’s Recap of Paco’s Masterclass at Brand Conclave

Monday, November 27th, 2017

The Telegraph has published an extensive recap of Paco’s Masterclass at Brand Conclave on November 17 at The Oberol Grand. In addition to listing their top takeaways from the event, The Telegraph also included testimonials from executives that attended. You can read the entire thing here.