Archive for the ‘News’ Category

Bloomberg Quotes Paco About Amazon’s Prime Day Gamble

Tuesday, July 10th, 2018

Writing about the potential outcome of Amazon’s Prime Day promotion in conjunction with Whole Foods, Bloomberg speaks to grocery experts such as Paco about the reasoning behind the deal, in which spending $10 in the grocery chain will yield a $10 gift card to spend online during Prime Day. “Amazon wants to train people to shop differently,” Paco notes. You can read the entire article here.

Paco discusses political fashion statements with Thomas Reuters Foundation

Tuesday, June 26th, 2018

Thomas Reuters Foundation tapped Paco for his thoughts on a fashion firm selling (and dontating the profits from) its take on the now infamous “I really don’t care, do u?” jacket Melania Trump wore while visiting immigrant detention centers in Texas. For Paco, it’s a no- brainer. “What better way to be able to state what your opinions are than to plaster it on your body and walk down the street or, even better yet, plaster it on your body and post it on various social media?” You can read the entire thing here.

How Victoria’s Secret Missed the Target In A Changing Market

Monday, June 11th, 2018

In this month’s column for the Robin Report, Paco discusses the way in which lingerie shopping trends are shifting and how these changes are informed. Read the entire thing here.

How Brick-And-Mortar Stores Can Lean Into A Changing Landscape

Monday, April 30th, 2018

Writing for design:retail, Paco presents 3 different examples of ‘old fashioned’ customers and staff to illustrate how online business can integrate better with their brick-and-mortar locations. You can read the whole thing here.

Read A Q&A With Paco in Exhibition

Wednesday, April 18th, 2018

Paco sits down with Ellen Snyder-Grenier of Exhibition Magazine to discuss how his work on consumer behavior can help museums curate exhibits. Read the whole thing here.

Considering the Future of Privacy

Thursday, April 12th, 2018

A timely piece, Paco mulls over the way our personal data is collected and used in his new column for Robin Report. Read the whole thing here.

Seizing the Opportunity of The Public Restroom

Wednesday, April 4th, 2018

In his opinion column for design:retail, Paco discusses whether “providing public facilities [is] an amenity or a cost” and outlines how retailers can use their restroom to improve the customer experience. You can read the whole thing here.

The Shift Towards Trials

Thursday, March 1st, 2018

Writing for The Robin Report, Paco discusses his experience with the Casper matress pop-up in New York City and how it signals a shift in retail as a whole. You can read the entire column here.

Learn How To Plan Your Store Layout

Wednesday, January 24th, 2018

Fit Small Business recently published a how-to article on planning your retail store layout and they credit Paco’s research with some of their most potent insights, like avoid crowding the entrance with signage. You can read the entire article here, and be sure to pick up a copy of Why We Buy for yourself.

Read an In-depth Conversation Between Paco and StyleSage’s Elizabeth Shobert

Monday, December 18th, 2017

Paco takes a trip to Everlane with StyleSage’s Elizabeth Shobert where they discuss what a brick and mortar location needs to accomplish to thrive in fashion retail. Read the entire conversation here.