Archive for November, 2015

That Seductive Gateway Purchase

Friday, November 13th, 2015

We may each have our own version of the “gateway” purchase and the kinds of luxury habits it has forged for us. Is it a regret? Or is it a signpost in your history, marking an evolved feeling of pride and independence? Or both? Lauren Sherman interviewed Paco for herĀ Elle UK story, The Addictive Thrill of the Gateway Purchase. Read full article here.

Cash Incentives Changing Behavior on the Healthcare Front

Wednesday, November 4th, 2015

Paco contributes to Tom Murphy’s (AP) article revealing the modern practice by some programs to incentivize an employee’s choice to choose lower healthcare options. It saves money for the employer while putting money into the pockets of the middle-class employee, so is this a no-brainer “win-win”? Or does the convenience factor override the financial incentive? Read article here.