Archive for October, 2015

Applied Theory On Brazil

Friday, October 30th, 2015

Paco ties together the worlds of art, theater, and retail in the context of Brazil and the tropics for his latest contribution to the Robin Report. Read the entire thing here.

Retailers Turn to Paco for Advice When REI Trades Black Friday for the Great Outdoors

Wednesday, October 28th, 2015

Can a unique and potentially risky move become a retail trend? Paco is asked to weigh in on the bold move by REI to close for Black Friday this year.  Potential loss in key sales volume or not, could this be a game-changing attack on our attachment to the meaning of Black Friday? Read article in The Oregonian here.