The Shift Towards Trials

March 1st, 2018

Writing for The Robin Report, Paco discusses his experience with the Casper matress pop-up in New York City and how it signals a shift in retail as a whole. You can read the entire column here.

Learn How To Plan Your Store Layout

January 24th, 2018

Fit Small Business recently published a how-to article on planning your retail store layout and they credit Paco’s research with some of their most potent insights, like avoid crowding the entrance with signage. You can read the entire article here, and be sure to pick up a copy of Why We Buy for yourself.

Read an In-depth Conversation Between Paco and StyleSage’s Elizabeth Shobert

December 18th, 2017

Paco takes a trip to Everlane with StyleSage’s Elizabeth Shobert where they discuss what a brick and mortar location needs to accomplish to thrive in fashion retail. Read the entire conversation here.

Don’t Miss Envirosell’s Science of Shopping Course At LIM College!

December 6th, 2017

Click through the image or this link to register for the course today!

Paco Breaks Down How Modern Retailers Should Market To Median Income Consumers

December 5th, 2017

Writing for the design:retail, Paco discusses where a family of four making median income (59k/year) fits within the larger retail landscape. You can read the entire article here.

Read a Q&A with Envirosell’s Paco Underhill and King-Casey’s Tom Cook

December 1st, 2017

Paco Underhill of Enirosell and Tom Cook of King Casey answered questions together about consumer experience and QSRs. You can read the whole thing here.

Sourcing Journal Discusses LIM College and Envirosell’s Science of Shopping Program

November 27th, 2017

The Sourcing Journal spoke with Paco to get a glimpse of the education students will be receiving at LIM College and Envirosell’s Science of Shopping Program, beginning on February 22, 2017 in New York City. You can read the whole piece here and register for the course here.

Read The Telegraph’s Recap of Paco’s Masterclass at Brand Conclave

November 27th, 2017

The Telegraph has published an extensive recap of Paco’s Masterclass at Brand Conclave on November 17 at The Oberol Grand. In addition to listing their top takeaways from the event, The Telegraph also included testimonials from executives that attended. You can read the entire thing here.

The Telegraph India Picks Paco’s Mind on How to Sell to the Modern Indian Woman

November 16th, 2017

In an interview with the India-based newspaper The Telegraph, Paco speaks on selling to women and how retail has changed in India. You can read the whole article here.

Paco Looks Into The World of Repurposed Urban Icons for the Robin Report

November 15th, 2017

Using Ponce City Market in Atlanta as his springboard, Paco discusses the ways historically important buildings are being repurposed and how they are reshaping retail. You can read the entire column here.